Intentful.ai

AI 101: Travel & Tourism Program

Build ease and confidence using AI in everyday work.

AI 101: Travel & Tourism is an online, cohort-based 3-month program for becoming more comfortable with AI tools across professional and personal routines. Created in response to strong interest from travel and tourism professionals.

What the Program Covers

Across six live sessions, participants develop practical confidence with AI tools.

This is not a passive lecture track or a pre-recorded class. It is a live, hands-on learning experience where participants practice directly, alongside peers from the travel and tourism industry.

Week 1: AI Basics

Learn essential terminology, understand the tools that matter, and walk through practical use cases so you finish the first session already working with AI more confidently.

Week 3: How AI Reads Your Travel Brand

Explore how AI systems understand and describe your destination or brand for travelers, and learn what actions you can take now.

Week 5: Prompting, Agents & Daily AI Workflows

Practice communicating with AI tools more effectively, create agents that help save time, and bring AI into the everyday workflows you already rely on.

Week 7: AI for Travel Marketing, Content & Discoverability

Apply AI in practical ways across content production, campaign work, and helping your brand appear in AI-powered travel planning.

Week 9: Advanced AI Features & What's Coming Next

Look ahead at emerging capabilities, new tools, and practical ways to keep up with AI as it changes without becoming overwhelmed.

Week 11: Live Q&A & Cohort Capstone

Connect the full program experience through open Q&A, peer conversation, and a practical next-step plan for continuing to build AI fluency after the cohort.

Who Should Join

AI 101: Travel & Tourism is designed for travel and tourism professionals who want to feel more capable with AI.

DMO and Tourism Board Teams

You understand that AI is reshaping the way travelers plan, but you may not have had the time to test the tools yourself. The program creates structured space to learn through practice, at a pace that fits around your existing work.

Hotel, Attraction, and Hospitality Marketers

You may already be experimenting with AI and want to move beyond casual use into stronger prompting, more useful workflows, and a clearer sense of what AI can do. The program helps turn curiosity into confidence.

Travel Marketing Leaders

When your team and board are both asking about AI, you need more than surface-level talking points. This program gives you a hands-on foundation so you can guide the discussion with practical understanding.

Next Cohort Details

The next cohort includes 3 months, 6 live sessions, and a peer group from the travel industry, with the goal of helping participants use AI tools confidently in daily work. Full details and pricing are shared directly with interested registrants.

About Intentful's AI 101: Travel & Tourism

AI 101: Travel & Tourism is a live, online, cohort-based program from Intentful created to help travel and tourism professionals grow more comfortable using AI tools in everyday work. The program takes place over 3 months, with six live sessions offered twice per month in small groups. Topics include AI fundamentals, prompting and agents, daily AI workflows, travel marketing applications, AI discoverability, and emerging capabilities.

The program is intended for DMO and tourism board teams, hotel and attraction marketers, and travel marketing leaders across experience levels. It is offered by cohort, with dates, group size, and pricing provided directly to registrants.

Visit the AI 101: Travel & Tourism — Intentful page →